Price comparison websites are online destinations that help customers make informed decisions by comparing product prices, shipping prices, and coupon codes from multiple retailers.
Comparison sites and apps don’t benefit only customers—they also allow ecommerce merchants to attract new visitors. Since comparison shoppers are already interested in buying, this makes them an ideal audience for promoting sales and discounts from your brand.
Whether you’re a shopper researching product deals, or a seller looking for new ways to promote your products, here are the 23 best sites to compare prices on right now.
Best US price comparison websites and apps
- Google Shopping
- Shopzilla
- Become
- Bizrate
- Camelcamelcamel
- ShopMania
- BuyVia
- ShopSavvy
- Yahoo! Shopping
- Pricepirates
- Twenga
- Price.com
1. Google Shopping
Google Shopping is one of the largest and best-known price comparison sites for both shoppers and sellers. Products submitted to Google Shopping also appear in standard Google search results and integrate with Google Ads, the pay-per-click platform.
For merchants, Google has a price competitiveness report that shows competitor prices. Accessed through the Google Merchant Center, the report includes four metrics for comparing product prices against the competition:
- Your price: The current price of your product.
- Current benchmark price: The average click-weighted price for a product across all businesses that advertise that product with Shopping ads.
- Current benchmark price difference: The percentage difference between your product’s current price and the benchmark price.
- Historical benchmark price difference: The percentage difference between your product’s price and the benchmark price during a specific date range.
📚 Learn more: How To Create Google Shopping Ads for Your Store
2. Shopzilla
Since 1996, customers looking for deals have headed to Shopzilla. This comparison site lists millions of products, so the selection is vast and competition can be tough.
Merchants wanting to use Shopzilla to generate extra sales should know that it’s a Connexity company. That means you can also access its entire advertising network to find new customers and channels.
3. Become
Become has a large product library for shoppers to search. It allows shoppers to compare prices, read and write product reviews, and search for the best possible online shopping deals and lowest prices.
4. Bizrate
In addition to showing product and price comparisons, Bizrate lets customers set price alerts for products they’re interested in. Bizrate is also a Connexity company, so merchants get access to performance marketing features for the open web.
5. Camelcamelcamel
Camelcamelcamel tracks Amazon product price history over time, so shoppers can see historic pricing and trends. There’s also a browser extension with the option to receive price drop alerts. Consumers can browse by category or search for specific products to compare prices.
Camelcamelcamel offers versions of its price comparison tool for the US, the UK, Spain, Italy, Germany, France, Canada, and Australia.
6. ShopMania
ShopMania is a price comparison tool that runs on a pay-per-click model. Consumers browse the categories or conduct a search on the website, and you pay each time someone clicks on your product. ShopMania also works with Facebook selling.
To advertise your products on ShopMania, your business must:
- Be a fully functional ecommerce store
- Be legally registered and operating
- Have easy-to-find contact details
- Use the official language and currency of the country where you operate
7. BuyVia
BuyVia is accessible via web browser or mobile app. Like most price comparison tools on this list, BuyVia allows online shoppers to browse products or conduct a search for something in particular and gives them the option to scan barcodes and set alerts for price drops. In addition to price comparison, BuyVia has coupons and promo codes to help shoppers get the best price.
8. ShopSavvy
ShopSavvy is a price comparison app designed for smartphones. Shoppers can either search a keyword or UPC code or scan barcodes. ShopSavvy will show product prices for the same or similar items online or at local retailers. It can also tell shoppers which stores have the most units in stock, and features a price match tool to help them get the best deal without seeking out the item elsewhere.
9. Yahoo! Shopping
Yahoo! Shopping’s price tracker is a price alert tool for online shoppers. Consumers create a wishlist with products they want to track price history for and Yahoo! will monitor price changes over time. Yahoo! Shopping also features deals for various products and discounts.
10. Pricepirates
Germany-based price comparison tool Pricepirates also offers versions for the US, Austria, Switzerland, and the UK. Consumers can scan top sellers and products by category or enter a specific search query for the item they’re interested in. Results are typically from eBay or Amazon. Pricepirates also has mobile apps for iOS and Android.
11. Twenga
Twenga is a price comparison platform that lets you upload your products to attract price-conscious customers. By listing on Twenga, you can increase your visibility and make it easier for shoppers to compare prices, features, and reviews, driving qualified traffic and boosting sales.
12. Price.com
Price.com is available as a desktop website and a Chrome extension. It finds discounts and coupon codes for more than 100,000 stores, including Chewy, Target, and Walmart. When browsing ecommerce stores, the Price.com extension will compare product prices and notify users if a lower price is available elsewhere.
Best price comparison websites for global shoppers
1. PriceRunner
Klarna’s PriceRunner is a free-to-use price comparison engine that allows shoppers to compare prices from retailers all over the UK. Pricerunner is available for use in the UK, Germany, Sweden, Denmark, and Norway.
2. Skinflint
Skinflint is a price comparison website that’s popular with dropshippers based in the UK and the EU. With Skinflint, shoppers and retailers can search for and compare products from wholesale retailers across Europe.
3. Shopbot
Shopbot allows shoppers to search and compare products from multiple retailers. Shopbot also has an extensive blog that includes buyer guides, product reviews, and advice on what to look for when purchasing specific products.
Shopbot is available for shoppers in Canada, New Zealand, and Australia.
4. Pricebat
PriceBat is a Canadian site for comparing product prices, with a focus on computer accessories and other electronics. For retailers in need of office supplies, PriceBat finds the best deals on printers, ink cartridges, and laptops.
5. Getprice
Getprice lists and compares products from Australian retailers, with city-specific filters for Australian retailers who want to save on shipping by purchasing locally. Getprice lists millions of products from hundreds of retailers across Australia.
6. PriceSpy
PriceSpy’s price comparison platform boasts a wide variety of products from retailers all over the UK. PriceSpy’s comprehensive search allows you to filter for specific brands and categories. Shoppers can even view the pricing history for some products, allowing them to see if the current price is lower or higher than it was previously.
Best price comparison websites and apps for Shopify merchants
For merchants who want to display their products on price comparison websites, the Shopify App Store contains several relevant Shopify apps.
There are two main types of price comparison apps for store builders: those that connect to your store and list your products on an external site or marketplace, and those that integrate product comparison features directly onto your website.
1. Prisync
Dynamic Pricing Optimization by Prisync is a back-end tool that lets Shopify store owners collect competitor pricing. Adjust your pricing strategy accordingly or use the app’s dynamic pricing feature to automatically change your pricing based on the competitive landscape. You can also see stock availability, set email notifications, and export data in Excel.
2. PriceMole
Similar to Prisync, PriceMole tracks competitor pricing to inform your strategy. It also tracks stock levels, has dynamic pricing, and includes email alerts.
3. Price Compare by The App Geeks
The Price Compare app by The App Geeks pulls in competitor pricing and displays it on your Shopify site, letting you promote how low your prices are and how expensive the items are elsewhere. Though you don’t want users to click away from your site, those click-throughs can turn into earned affiliate sales—so it’s not a complete loss.
4. Equate - Product Compare
Equate - Product Compare lets merchants pitch their own products against each other. Product Compare makes these lists shareable, so shoppers can send them to friends and family for their opinions. It also aids in product discovery, suggesting similar products to compare.
5. Lengow
Lengow incorporates social media selling, affiliate platforms, and ad retargeting. The tool comes with analytics reporting so you can optimize product listings to increase sales.
Features to look for in price comparison tools
When selecting a price comparison tool, there are essential features to consider, whether you’re shopping or selling.
For shoppers
- Real-time pricing updates: Regular updates ensure the prices you see are current and reflect recent changes, so you don’t miss flash sales or limited-time offers.
- Price history graphs: Historic information captures fluctuations in the price of a product over time, helping to identify the best time to buy.
- Price drop notifications: An option to set up alerts for products means you’ll always know when the price drops to a desired level.
- Barcode scanners: Available in mobile apps, this tool lets you scan a product’s barcode in-store and compare its price across various online platforms instantly.
- Community reviews and ratings: See what other buyers think about a product and whether they’re considering alternative merchants or items.
- Shipping costs and times: Free or low-cost shipping may offset a higher product price.
For sellers
- Easy integration: An app that simplifies adding and updating product listings from your store will help you keep information current without excessive manual effort.
- High traffic and engagement: Ensure the platforms you partner with attract a substantial number of visitors, increasing the likelihood of sales.
- Analytics tools: Price comparison sites may offer insights into how your listings are performing against competitors, allowing for strategic price adjustments.
- Ad placement options: Some platforms have opportunities for featured product placements or advertisements.
How to effectively use price comparison sites
Aaron Orendorff, VP of Growth at FERMÀT, says there is one fundamental equation that governs and rules all transactions. “The only time someone buys from you is when the value of the product is greater than the value of the price,” he says. “So product over price equals purchase, and those three elements make up an offer.”
But when we say “offer” here, we don’t mean a discount or a deal. “An offer is the equation you create in your mind of why this product is worth more than what you’re charging for it,” says Orendorff. “As long as the perceived value of the thing they’re getting (product) is more than the thing they’re giving up (price), that’s when people buy.”
According to Orendorff, understanding this equation means you can objectively ask yourself how you’re creating a disproportionate value equation in favor of your product. “It’s not about the best, most innovative, even the most-reviewed product that wins. It’s the one that has the most freight or weight on the product value side against the price side.”
This is a predominantly subconscious process that shoppers go through. But price comparison sites allow consumers to see these “value equations” side-by-side.
Whether you’re buying or selling, here’s how you can use price comparison engines efficiently.
For shoppers
Compare prices on multiple platforms
Don’t rely on a single price comparison site. Different sites may have exclusive deals or partnerships with certain retailers. By checking several platforms, you ensure that you’re truly finding the best price available.
Check the final price when all costs are added
A low price tag can be tempting, but don’t forget to factor in shipping costs, return policies, and taxes.
Set up price alerts
If you can wait to buy, set up a price alert to receive notifications when the price of your desired product drops, or when special deals become available.
For sellers
Format your product feed
Ensure your product feed is well-formatted and meets the specifications of the comparison site. Include high-quality images, accurate descriptions, and competitive pricing. Regular updates to your feed can help maintain the accuracy and relevance of your listings.
Analyze and leverage platform data
If a price comparison platform shares user data with you, harness it to understand how users interact with your listings. Identify trends and adjust your pricing strategy or marketing efforts.
Optimize product visibility
Explore premium features on comparison sites that allow for better positioning or featured listings. Investing in ads or promoted listings can direct more potential customers to your products.
“If you feel that your value-for-money is no match against other companies, then I’d recommend implementing a comparison tool for similar products on your own website, and tracking the sales you generate from being listed on external price comparison sites,” says Bogdan Rancea, co-founder of Ecommerce Platforms. “The best price comparison apps let you export and analyze data like this, making it easier to measure how effective a sales driver it is for you.”
Benefits of price comparison
Price comparison has plenty of benefits for both consumers and merchants. Obviously, it helps shoppers find the best deal, but what are the pros for brands?
Save money with smarter choices
Price comparison is one of the easiest ways for consumers to stretch their budgets without cutting corners. When you take the time to look at multiple options, you can avoid overpaying for the same product or service.
Uncover hidden gems
Price comparison is about value as well as cost. When shoppers are looking for the best-value product, they might come across options they didn’t know existed. Maybe a lesser-known brand offers the same quality as a big name for a fraction of the price. Or there’s a bundle deal that offers more for less.
As a merchant, you can tap into this discovery channel by making sure your products are visible on popular price comparison sites.
Gain a competitive edge
By actively monitoring your competitors’ pricing, you can adjust your own prices to stay competitive while still maintaining healthy margins. This doesn’t mean you have to undercut everyone. You can still strategically position yourself as the best value for your target customers without getting into a race to the bottom.
Build trust with transparency
Consumers are savvier than ever, and they appreciate brands that are upfront about pricing. Offering clear comparisons or participating in marketplaces where prices are easily matched builds credibility. When you make it easy for shoppers to see that your pricing is fair, you foster trust, which encourages loyalty and repeat business.
Inform your pricing strategy
When you understand what competitors are charging, you can better position your own pricing strategy. This insight helps you identify opportunities to adjust prices, highlight value-added services, or create bundles that make your offerings more attractive.
Optimize promotions and discounts
With a clear view of the market, you can time your promotions more effectively. Maybe a competitor has slashed prices on a popular item. Instead of reacting blindly, you can analyze whether it’s worth matching their discount, bundling your product with something extra, or doubling down on your unique value.
Grow your business with price comparison sites
If your products are listed with competitive prices, price comparison websites are an effective way to get in front of interested customers.
Whether you’re comparing your products or putting them up against the competition, comparison apps and features can be a great way to ease buyer hesitation and build confidence for shoppers.
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Price comparison sites FAQ
How do price comparison sites work?
For consumers, price comparison sites work like a search engine, sourcing current product information and displaying offers from multiple retailers to show how they stack up against one another.
Some price comparison websites include features that allow users to track product prices over time, find coupon codes, or get notified about sale events.
For merchants, comparison sites have their own rules for integrating product feeds. You may need to pay a fee and submit the required content (product photos, URL, price, description, etc.) to have your products listed. Your products will then appear for relevant searches against comparable products ranked by price.
Comparison platforms can help you develop your own balanced pricing strategy. You don’t want to price yourself out of consideration, but you need to make sure you charge enough to turn a profit.
What’s the best price comparison site?
Comparison websites like Google Shopping and Shopzilla let customers compare a vast number of products by price, while comparison apps search for discounts associated with your checkout basket.
For merchants, the best price comparison site depends on your wider ecommerce strategy. Some comparison apps allow customers to compare products within your website, while others display your products against competitors. Consider where your customers go to compare prices and the product features they’re more interested in.
Are there any cons with price comparison sites?
Yes, there are some cons to price comparison sites. For consumers, they may not always show the full picture, like hidden fees or differences in quality. For brands, these sites can encourage a race to the bottom on price, making it harder to compete on value or service.
What are some things to consider when comparing prices?
When comparing prices of products, make sure to take into account where the product is being shipped from, as well as the brand, material, and quality of the product.
Are comparison sites accurate?
While there may be discrepancies or timing lags in updating deals, price comparison sites are generally reliable for gaining an overview of market prices. To get the most out of price comparison sites, cross-reference prices with retailer websites, search engine results, and other comparison sites.
